Do Not Trust All Marketers


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When you begin your online marketing campaigns there will be many willing to do the work for you if you pay. Now the problem with paying marketers for content, links, link building, and other marketing necessities a big problem arises which is how do you know the quality of their work. When I go to the forums and see articles for sale I have to ask myself a few questions and the author of the articles as well. One thing is certain everyone is willing to get paid, but few actually take the work seriously and treat your web presence (after they have been paid) like they would one of theirs. Personally I think if you want it done right you should do it yourself, but I see why people would need to pay others for grunt work and hopefully after reading this article you will be well informed when you decide to hire a freelance internet marketer.

The first thing you will want to do when hiring a marketer is to really get to know them. This can be done in a forum setting or through email, but if they are not willing to talk about what they do and enjoy keeping secrets then you should be thinking about moving on. This is the most important thing when trying to find a freelance marketer and remember the market is full of them. Now after establishing a relationship with the marketer you will want to sample their work. If they are good and well established usually they will have a small presence either blogger blog or small website dedicated in showcasing their work. This is when you have a chance to see if their writing is up to par. If they don’t only purchase one article from them so you have a chance to get a feel for their writing capabilities.

The other mistake buyers can make is not knowing the market price for content and submissions. Before you go and pay any silly amount for an article or a few hundred directory submissions be sure you know what the current rate is for articles. At the beginning of 2009 articles were around four dollars a pop when bought in bulk. The price now is about five dollars per article, but I have seen authors trying to get as much as ten dollars per article. So when you go out looking for articles be sure you find them at the right price. Directory submissions are cheap usually around .25 per directory which makes it possible to purchase quite a few backlinks. The last thing I would like to discuss is when buying submissions whether to directories, blog comments, or social bookmarking be sure you get the list of what sites the marketer is placing your link in.


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Everything You Need To Know About Backlinks

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First off I want to say backlinks are the driving force behind the web and is how Google not only finds websites, but also decides where to place them in the index. Simply what this means for us webmasters is if we want to make it online we need to focus our marketing efforts on backlinks creation which can be done a few different ways. Now before you go off building backlinks everywhere and anywhere it is a good idea to first learn about the best type of backlink and what not to do when building backlinks.

First lets discuss what a backlink is and the different kinds of backlinks which webmasters should be looking for. A backlink is a hyperlink which points to your URL from an external web presence. Backlinks should not be confused with internal links which are links on your web presence pointing to another page within your site. Personally I like to place the backlinks in a ranking system of 1-10 10 being the absolutely best and hardest backlinks to come by, but if your very patient and willing to work very hard you can accumulate them. 1 backlinks are the easiest to get and are usually not worth the work getting them. Here is the list:

10- A link which points to your website that is one way (no exchange or swap), high authority (high Page Rank), and very relevant to your niche (category of website such as business or marketing).

7- A link which is reciprocated (exchanged or swaped), high authority, and relevant to your niche.

5- A link which is reciprocated, high authority, but not relevant to your niche.

3- A link which is reciprocated, low authority, but very relevant to your niche.

1- The crappy backlinks are reciprocated, low authority, and not relevant to your niche.

Usually the best examples of 1 links are those from link farms and will usually do quite a bit more harm than good. Personally I find the best links are one way and relevant to my niche. If you are interested in acquiring these types of links I recommend searching Google for the Free Traffic System. I have found this system extremely useful in gaining one way high authority relevant links and I am sure if you use the system you will find the same ease when trying to acquire links. There are also a few different ways to get links which will help push your website to the top of Google and let you become the rich powerful sit at home boss you dream of. If you want free one way links try, article writing, forum posting, video marketing, blogging, guest posting, writing reviews, social bookmarking, social networking, and cover pages such as squidoo and hub pages.



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Picking A Niche And Keywords

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The most important part of starting an online business is picking your niche and deciding on the keywords you would like to do well for. When you start first you should have an idea of what really excites you and what you feel will keep your interest for the years to come. Now you can build a website about anything and everything the only problem is the keywords. Before you begin your presence it is important that you pick keywords for your presence that actually have enough traffic to support your online endeavors. When you find a niche that you are interested enough in to make money and keywords which have enough search volume worth going after it is time to start building.

Now what kind of niche is worth building a complete web presence over. Now first you should do research on whatever your interested in. While researching look through your competitors and see how sturdy their websites are. This should give you an indication of how long it will take to beat them out. You should be looking at many things which include the number of backlinks, strength of the backlinks, and a basic seo evaluation of their website. When doing the evaluation look at the competitors keyword density, repetition of keyword, and number of pages on the competitors website. Keep these number written down and when you are building up your web presence you will have figures to shoot for.

After you pick the niche which you want to be in the next step is to begin a keyword campaign. This means first researching the keywords which will be the most profitable (bringing in the most people) and still fit your websites niche. I suggest picking around 10 keywords/terms which have enough traffic to really help you profit once you reach the top of Google for them. Once you have picked your ten keywords the next step is to create your presence. Now you will want to place the keywords and/or terms at least once within your home page. This will not be as easy as it sounds since you will not want to interrupt readability. If possible have the keywords within the titles on your page or headings. This will help Google tell that the words are important and your website should be categorized accordingly. One important point I would like to make is never sacrifice readability or look for SEO (search engine optimization) purposes. The next step is to begin marketing your website and by marketing I mean starting a massive link building campaign. You can gain links from thousands of different places just spend some time on a webmaster forum and lists will pop up everywhere. When building the links make sure that rather than having your URL between your anchor tags you place keywords.


Access vital tips in the sphere of create backlinks for free - please make sure to study the publication. The time has come when concise info is truly only one click away, use this possibility.

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