Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you're ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these important questions before you dive in. Think before you advertise.

1. Who Do You Want to Target?
Is your prospective customer an avid outdoorsman who likes to hike? Know exactly who you are talking to before you start. Once you know the characteristics of your ideal reader, it's much easier to create a dynamic sales message that will address their interests and needs. Talk directly to the reader, and watch them respond.

2. What Action Do You Want Your Reader to Take?
Not all advertisements are intended to spur immediate sales. Are you looking for a list of prospective buyers, first time inquiries, or direct sales? Word your sales copy to stimulate the action you want the reader to take.

3. What Do You Have That Your Competitors Don't?
Before you can expect your audience to head out for your place of business, you've got let them know why they need to do business with YOU. Do you provide faster results, a better guarantee, personalized service, easier to use products? What is it that makes your product better?

How important is it to identify your competitive edge? A good rule of thumb is that it should cover about one half of your advertising space. Pretty important, huh? Yeah, you'll want to keep a close eye on the competition and continuously update to KEEP the competitive edge.
4. How Can You Verify Your Claims?
You don't believe everything you hear...especially from someone wanting to sell you something, and neither will your prospective customers. You've got to make them believe that what you say is the gospel truth. Gather testimonials from current customers, dig up some reliable research that will back up your claims, and find someone well-respected to endorse your product or service. Just don't expect blind faith from people who don't know you.

5. How Do You Spur The Readers to Action
Let's face it...procrastination has a good foothold in the lives of many of the people we are marketing our products and services too. Yeah, they're a lot like us. They see the ad, think "Hey, I need to get one of those," and go on about life without every getting around to making it to your place of business.

Deadlines can spur action. Hey, if you know you're going to pay 25 percent less if you buy it by Saturday, you're not likely to wait until Sunday to do your shopping. Put together a list of sales you want to introduce, specify the end dates, and your set to put a little motivation in your copy. Hint: You don't have to have new sales every time - recycle the ones you have every so often...especially those that bring good response.

Motivating sales copy doesn't have to be written by professional marketers. Implement these questions in your sales page and you'll have high-quality copy the produces top-notch results.

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Here are just a few of the numerous principles and ideas that I have used, and continue to use to progress in my personal and financial development. My hope is that in reading the list below, new and exciting thoughts will occur to you and spur you on to greater achievement. So please - add to the list and see where it takes you...

Basic# 1: Focus your efforts - Target a niche or niches.

Basic# 2: Priority 1. Identify and evaluate a problem within that niche.

Basic# 3: Priority 2. Find or create a practical solution.

Basic# 4: Priority 3. Deliver that solution for a profit and you will make money online.

Basic# 5: Add value - Over deliver on your promise and build confidence within your niche.

Basic# 6: Establish yourself as an authority by providing uniqueness and quality content.

Basic# 7: Innovate - It's not only about resources, it's also about resourcefulness.

Basic# 8: Give to receive - he/she who gives wins...

Basic# 9: Post in, and learn in forums.

Basic#10: Integrity will carry you further than deceit.

Basic#11: Help others to succeed and you will succeed also.

Basic#12: Take a new step every day... success is accumulative.

Basic#13: It's not necessary to know each step in advance - just keep moving Forward.

Basic#14: It's not just about visitors; it's also about sales and conversion.

Basic#15: Track and test everything - eliminate guesswork - with intelligent software.

Basic#16: Offer real proof - with real testimonials.

Basic#17: When you feel like giving up- Don't - take a break and come back tomorrow.
Basic#18: It's never crowded along the extra mile...

Basic#19: Bond with your niche use simple copywriting psychology such as, the 3F's.

Basic#20: I understand how you Feel - I Felt the same - but Found that... (Offer the solution).

Basic#21: People buy from those they like, trust and respect - Become all three.

Basic#22: Business is about numbers, but equally about building relationships.

Basic#23: Celebrate your success! - But Learn from your failure...

Basic#24: Continuous improvement – study what you need to know.

Basic#25: Plan daily tasks in advance - Organization is the first rule of expansion.

Basic#26: Do what you say you will do and you will soon make money online

Basic#27: Duplicate established systems - Don't reinvent the wheel.

Basic#28: Keep it simple, have fun and remember to enjoy the ride!

I've left it at 28... Of course there are plenty more - why not add to the list yourself and then email or share it with a friend? Let's help inspire each other and grow a super list of motivational business basics!
Oh, and my personal favorite is... "You can't make money and excuses at the same time..."

I wish you every success online.
Brye

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