Every business man and woman has a company in mind that symbolizes successful business to them. For me, it’s Microsoft and Bill Gates. I know that not everyone likes Microsoft, but hey… I remember the virtual Stone Age that ruled in the world before Windows!

Microsoft has literally impacted the entire world’s lifestyles and economies. That spells S-U-C-C-E-S-S to me. Maybe that’s why I was so shocked to find out that this “Super Company” was losing money on one of its newest and high-demand products.

The very idea had me scratching my head. Microsoft and profit losses go together about like boxing gloves and fine china. When I think of the computer giant, I automatically associate it with big bucks and success. It caught me by surprise to find out that the Xbox 360 has cost Microsoft millions of dollars!

Why would this globally recognized business be willing to lose millions of dollars on just one product? It’s a simple idea known as market dominance, and they’re interested in being king in a brand new market of video game consoles.

Market dominance works like a word association game. For example, I say department store. What pops into your mind? There’s a pretty good chance it was Wal Mart. If I say computer, you’re likely to think Microsoft - unless you’re a hard-core Macintosh or Linux fan.

The goal to market dominance is to have your business name pop into the minds of your potential customers in direct association with the product or service that you offer. Now, don’t sweat it. You don’t have to sink millions of dollars into a profit losing product to do it.

It really can be as simples as these four easy steps…
1. NEVER allow a customer to leave without getting contact information.
Capturing contact information is crucial whether your business is online or offline. It can be as simples as a questionnaire on your counter or a pop-up box on your web page. Do whatever it takes to get the information you need to stay in contact with them.
2. Use Direct Mail
I’d suggest using flyers and post cards about 18 times each year to keep your potential customers linked. After a while, they’ll become familiar with your business and know your logo and message by heart. After all, the kids don’t even write home from college that often!
3. Use the Telephone
As the popularity of telemarketers hits an all-time low, businesses tend to shy away from using it. Don’t forget that it is still a valuable tool that can keep you hooked up with potential consumers.
4. Email
If you haven’t invested in an email campaign this would be a good time to start. Email is a great way to effectively build a solid bond with your audience. Ezines, or online newsletters, are perfect for setting yourself up as the expert in the field. If you feed your consumers a weekly tidbit of valuable information, they’ll soon come expect excellence in association with your business.

Gaining market dominance can be as simple as keeping in constant touch in a variety of ways with potential consumers, but one of the most profitable investments you’ll ever make.

More On: Email Safelist
More On: Build An Opt In List
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It is a fact that money does not come from trees. People have to earn it and it doesn’t have to be working in an office every time. This can happen by simply having a desktop or laptop with an Internet connection then getting paid for certain services. Here are some great ideas that won’t cost the entrepreneur that much to get started.

A very good example is answering some surveys. There was a time that companies would call people to come to the office to answer a questions. Those that didn’t have the budget for this will do this over the phone.

In order to get more respondents, firms have decided to work with market research firms to conduct online surveys. Respondents are paid after completing the questionnaire. The payment varies so this could be as small as a dollar to something higher like twenty dollars.

Those who would like to speak out can earn money by posting a blog. The person doesn’t get paid to write something here but earns revenue through advertisements that people would like to put up in the site.

Something similar to blogging is being an affiliate. Here, the person allows the major search engines to put up ads in exchange for sales commission for every item that was purchased.

If the individual is creative, money can also be made by creating a website. The entrepreneur can sell items through the Internet or auction off items that others would like to part with.

Not everyone is good with computers. Those who are should take advantage of this by offering consultancy services to those who need help. The person can charge by the hour or per web page if this is the what the client wants. It is also possible to charge extra for the assistance rendered in maintaining the site.

People who have a little money to spare can invest in the stock market or in the foreign exchange market. Most of the investments are here long term. Those who have never done this before should get help from an online broker to learn the ropes and the tricks of the trade.

Network marketing is also another way to make money online. The person will recruit people to do the selling and then earn commission for each sales that was made. This isn’t easy and the first challenge will be to turn the customer into an agent which all begins by working with an email list.

It will also be good idea to sell some of these items directly to the consumer. This is because the people that were hired may not always do a good job, which may also affect the commissions coming at the end of every month.

There are other ways of making money through the web and this requires both creativity and patience. It may seem difficult during the first few months but those who are able to get the hang of things may pursue this full time instead of the regular day job.

It always pays to do some research first in order to balance the risks. If the potential of making enough money is high, then the entrepreneur should go for it. There is money out there. The person can invest a lot or spend on the same thing for less.

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