Factors of establishing confident and loyal relations in e-marketing communications (especially in personal sales), noted by different specialists, are relevant for participant e-business, especially in the e-commerce sector.

The “aim of e-marketing communication is to attract a potential customer ignorant of the company’s products so that he becomes the company’s client”. There are several ways described in the theory to characterize mental stages an average buying centre member must go through to reach the stage of making a purchasing decision. There are 4 hierarchical response models suggesting that a customer successively goes through informative (cognitive), emotional (affective) and behavioral stages. These models are AIDA model (attention-interest-desire-action), hierarchical effect model, innovation-acceptance model and communications model.

The first model AIDA is the most adequate to purchase requiring a high rate of attracting customers who need to choose from numerous options proposed. Only few references to customers push them to conclude purchases. Specialists distinguish six stages of purchasing decision within the framework of a more complex second model (hierarchy-of-effects model). These are information, knowledge, favor, preference, persuasion, purchase. This six-stage model suits description of organizations’ buying behavior, i.e. actions of the buying center. Nevertheless, he states that “one should take into account changes in awareness level and attitude of individuals to the product and also peculiarities of purchasing behavior when elaborating strategy of communication.”

E-business is not easy, although it is really easy to start it. Many people mistakenly think that in order to succeed in e-business one need to publish a web site and offer his products. Nothing of the kind. With such approach your business will not earn a cent.

Most specialists agree that proficiency in e-marketing is a key to success in e-business in general. E-marketing is extremely important. Moreover, marketing communications enable you to establish connection with your customers. Keeping your customers loyal to you even when they do not buy from you is so much important.

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Communications in e-marketing are formulated as a complex of personal and impersonal communications targeted at customer. They include personal sales, catalogues and related literature about company’s products, promotion actions, direct mail, trade exhibitions, advertising and PR. Effectiveness of each of these tools depends on how well it combines with other sales stimulating tools. Each of them plays a particular role solving the problem of informing client by putting him client wise about your company and its products, guiding him through all stages of purchase decision process up to the purchase itself. Industrial marketing analyst must plan communication strategy taking into account specific character of each e-marketing communication mix element and their compatibility.
Personal sales are the key element in communication strategy in e-marketing. Since personal sales are an extremely important element of communication mix in e-marketing, it is often necessary to assess different types of communications, taking into account their compatibility with personal sales.
Personal sales are the e-marketing function which implies direct contacts with customers. In other words, it serves as a communication bridge between industrial manufacturer and its target audience (which draws personal sales to advertising, promotion of products and other forms of propaganda). It is personal sales that possess a unique effectiveness and create two-way communication between customer and seller which enables the company to study clients’ needs and demands, show flexibility in elaboration and presentation of selling proposition.
Personal sales strategy implies direct contact between sales personnel and customers while direct marketing implies such communication via telephone, mail, television and computer based services. Personal sales are the most effective way of forming customer’s preferences and stimulating his purchasing decision.
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SFI - ”Strong Future International”, is World renowned as the largest, strongest, and most successful affiliate marketing program operating today.

SFI is actually a division of the company Carson Services (based in Lincoln, Nebraska), which was founded in 1985. SFI itself came into being in 1998 and is considered one of the largest affiliate networks ever to exist, with tens of thousands of active affiliates in over 200 countries across the globe. Almost eight million people are thought to have signed up since the company began trading, and the company is still growing today, with approximately eight thousand new affiliates signing up each week.

Unfortunately for them - and for SFI - most of these new signees are people looking to make a quick buck online, rather than being prepared to work hard and reap the fruits of their labour. This has led to a large number of people denouncing SFI as a scam, simply because it isn't a get rich quick scheme - which is rather ironic if you think about it!

Affiliates who join SFI (and there is no start up cost involved, and no obligation ever to purchase anything) can generate income in the following ways:

By promoting SFI’s products as an affiliate. There is a tiered commission structure offering commission on your personal sales up to a whopping 72%. Be warned however that only the highest achievers within the program will earn that sort of commission. Most members can expect commission on their personal sales of between 30% and 60%. SFI has a vast collection (thousands) of top quality products including cleaning products, vitamins, magazines, books, memberships to the International Association of Home Business Entrepreuners (IAHBE), pet care products, domain name registration... you name it, they've probably got it! You can also find rare and collectible items for sale by individual members of their online store, Triple Clicks.

By attracting new affiliates in to your own team. Every qualified affiliate has the option of attracting new affiliates to the site, who will then join their marketing team. You can earn commission payments for any sales that your sponsored affiliates make, and even earn commission on personal purchases that they may make, too.

They also run an advertising co-op, called Eye-Earn, whereby you can earn money just for advertising products! You can wear a stylish T-shirt, or place a banner on your car, or just put up a poster on your house. You then earn a portion of ALL the sales they make, and can earn commission by referring others into their Eye Earn program.

SFI is an excellent place to start working from home, or even just learn how to do so, as it has superb , industry-rated training programs - all of which are provided to affiliates ABSOLUTELY FREE OF CHARGE. In my experience, SFI is so succesful because it wants it affiliates to succeed too!

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