Online marketing and article promoting aren't a similar thing, because internet marketing is a ample concept with many smaller ideas underneath it, and article promotion is one of those smaller aspects of internet marketing. The reason why these 2 concepts go hand in hand is because no web marketing campaign is entire without some type of article marketing. Internet marketing and article marketing go side by side because using content to market your brand, your website or your affiliate products is very important in creating a total Internet marketing solution.

There are numerous different types of internet commerce that you can milk to get their brand out there. However, you should know that all most forms of online marketing have fees of some kind because promoting isn't free. That is, promoting isn't free unless you are advertising thru article promotion. This exclusive form of marketing was preferred long before eCommerce was a gigantic thing.

For so long as mass print strategies have been available, businesses have been selling themselves through article creation, by offering something of value to print media of years gone by like widely read newspapers in exchange for a byline or a little advertisement. When it come to electronic commerce and web marketing, bum marketing is a superb means for getting information out there and making powerful links back to your internet site or associate products.

When it comes to article promotion, there are countless important and useful features to consider.

- This form of selling creates tough links from high pagerank websites back to your website or affiliate products. The more backlinks you have coming to your website from other sources, the stronger your internet site will be in search engine page lists like Google.

- By providing worth in the written articles that you create, you will be creating yourself as a respected authority on the keywords, niches or subjects that you are promoting though writing. When readers know they can trust you for real, fair info, they're going to keep returning for more.

- By including a byline or resource box to your content you'll be giving future clients a way to contact you after understanding your important content. Not merely will this create tough links, but it'll also help connect further traffic to your site that you would not routinely be able to get.

- By creating written content optimized for search engines you'll be improving your overall traffic and even your general PR by submitting to sites with high pageranks and authority.

If this is fully understood then, it is critical that article marketing be a facet of any web promoting plan that you put together. While there may be a selection of alternate ways to market your Internet site, one of the most powerful is to use valuable, easily read article content with an action call for readers who acknowledge your work to go to your internet site for more information, merchandise, a newsletter, and so on and that kind of stuff.

Free Backlinks and Free Backlinks

 

With the escalating costs of PayPerClick Marketing, many people are turning back to SEO to supply them with traffic from the organic search engine results. At first the SEO arena seems to be so arcane and technical that they have little hope of achieving any significant results, but nothing could be farther from the truth.

The fact is that anyone can get real, lasting organic search engine results by building high pr backlinks with appropriate keywords or keyword phrases used as anchor text. You may have heard otherwise, so let's discuss a few of the reasons given to discourage the novice...

The site where the backlink is posted must be relevant to your site, or the value is very limited.

Google, as well as the rest of the search engines are aware that people with varied interests will want to link to your site. Nobody has any control over the way that backlinks spread across the internet. The fact is they want to see a wide array of backlinks from a wide variety of websites.

High PR Sites don't necessarily have High PR (PageRank) on the pages where your links appear so they carry little or no SEO "Juice".

The SEO Juice does in fact carry to interior pages. Web 2.0 Communities are some of the best sites to look for, and their profile pages may not carry the same PR as the root domain, but the juice is still there. Your results will show this. And again, the Community itself need not be relevant to your own website.

Google's own backlink checker will not show most of these backlinks, so they don't count in Google's results.

Google's backlink checker doesn't acknowledge most of the backlinks that their algorithm does, and the algorithm is all that matters, as it is what produces the organic SEO results. Try using the Yahoo! Site Explorer tool. It will also miss some but will give you a much clearer picture of how many backlinks are showing up in your sites as well as your competitors.

The sites that show up on Google's first page have thousands of backlinks, and there is no way to compete!

Some of them do have literally thousands of inbound links, but not all that many of them will be for the keywords you are working on. This is also where longtail keywords can help you. Do your keyword research carefully and you will find keyword phrases that you can compete on and get not just Google's first page, but the top spots...
The only spots that really mean anything are the top 3 on the first page, and what chance do I have of getting one of these?

If you approach them with a plan and consistently build your High PR Backlinks there is no reason you can't grab those top 3 spots for almost any keyword you choose. The long tail keyword phrases will come easiest and fastest, but don't give up on those highly sought after keywords the big dogs are sitting on, as they can be had with time and consistency.

You need lots of technical skill to build backlinks with anchor text and I don't even know any HTML at all...

Folks, I am the king of cut and paste. The only real code you need to build backlinks with anchor text is this:

[a href="http://yourdomain.com"]Your Keyword or Phrase[/a]

That's it! Just replace the opening and closing brackets [ and ] with < and > and yourdomain.com with the url you want the backlink for and Your Keyword or Phrase with whatever keyword, keyword phrase or long tail keyword you choose. Just grab this snippet of code and save it in NotePad or any other text editor.

As you can see, the common knowledge about building High PR Backlinks that discourages most from even trying isn't based on the reality of the situation. In fact it is designed to do exactly that: Discourage People!

Put together a list of the keywords and phrases you want to rank for and go start building those High PR Backlinks today! Good keyword research and consistency are really all you need to succeed.

Guaranteed Traffic and Guaranteed Traffic Free Backlinks

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Many webmasters who have been following the discussions about Google's dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questions people have on this topic.

There are two kinds of links that you can pay to have made for you: rented or paid links, and permanent links.

Introduction To Paid Links, Or More Accurately Rented Links

With Rented links, you can generally make your purchase decision based on the PageRank of a page.

The downside with rented links is that Google has stated that they do not like links that are sold on the basis of PageRank, and they are trying to create systems to identify links rented for PageRank, for the purpose of discounting those links. While they may eventually be able to target and negate links developed by systems like Text-Link-Ads or TextLinkBrokers, they will never be able to completely identify and discount all links that are sold for the purposes of PageRank .

In the end, I suppose Google is not going to penalize the Source or Target websites for those links, but they will nullify the value of the individual links in the Google algorithms. Cutts suggested and implemented the "rel=nofollow" a while back as a tool webmasters could use for the purpose of identifying links for which the webmaster did not want to pass PageRank. The only thing that Google's algorithm will actually do to links identified as rented or paid links is that it will treat those links as "rel=nofollow's". If Google succeeds in their quest, the webmaster buying the links will be throwing away his or her money, if they are buying placement on a webpage solely for the purpose of influencing PageRank.

The Story Of Permanent Links

The second kind of link is the permanent link. Permanent links come in many formats, and in most cases should generally be viewed as non-rental links. With rental links, you pay a fee for placement once a month, quarter or year.

Of course, the Yahoo directory is not viewed as a paid link by the Google engineers, because although you "pay" to get the link, Yahoo does not guarantee placement of your link in their directory. Instead, Yahoo says that we are paying them to "review our link." This is why Google is not discounting links from the Yahoo directory. Those Yahoo links are nice to have, but they still do require a yearly review for commercial websites, which must be paid for on a yearly basis.

Permanent in all cases is in the eye of the beholder. Permanent as a rule in the Internet world means that you will not have to pay another fee later to keep that link on the page, where it will reside. In the context of links on the Internet, permanent actually means that the link will live at that location, until the webmaster who owns the website changes his or her website's direction OR goes out of business.

In my experience, perhaps 10% of the website's where we get links placed will go under within one year. Towards the end of the second year, webmasters will look at their Profit/Loss and make a determination whether their income level will justify shooting for a third year of operation. Another 20% will close their website at the end of the second year run. So, 30% will drop out of business, within their first two years. Of the remaining 70%, many of those websites will survive to the fifth year and beyond. I don't know how long one will be able to count on a permanent link just yet, but links that I built for myself in 1999 continue to produce traffic for my websites today, and those links have sent me continuous traffic for years.

Permanent, One-Way Links

Many permanent one-way links can be acquired on pages that currently have PageRank on them. In those cases, it may simply be a matter of your link being added to a list of links already on someone's web page.

However, any link created through a content development method, such as pay-per-post or article marketing, will be posted on a new page on the Internet. All new pages on the Internet begin life at PageRank Zero. It is like the birth of a baby. The baby begins small, but grows into a child, then a teen, and finally an adult. All article pages begin their lives at PageRank Zero, and most of those new pages will increase in PageRank as they age. Some web pages will never mature beyond PR1, but others can grow into pages that are as high as PR6 (at least that is the highest I have seen an article page to date).

If you trust Matt Cutts of Google, he has indicated that all new pages begin life at PageRank Zero and in the Supplemental Results. He also said that Supplementals are not the end of the road. Cutts stated that the only thing required to bring a web page out of the Supplemental Results is to have that web page gain PageRank. (For those curious why a page went from the Primary Results to Supplemental Results, the answer is that either Google began counting links differently OR the links that gave a web page PageRank no longer exist.)

Three Reasons Why Article Marketing Helps Link Building

My conclusion from this information, and I might be biased, is that the use of article marketing for link building is a positive in the Google algorithms.

* I conclude this because links developed through article marketing begin on pages that have a PR Zero. So, we are obviously not getting links placed on websites for the sole purpose of acquiring PageRank, not directly anyway. We are placing links for the sake of having links, but with good luck, many of those links will gain PageRank over the long haul.

* By the very nature of article marketing, we can ensure that the links we develop for our websites reside on web pages that are tightly focused and targeted to the content of our websites.

* Most websites that post articles do so through a process of moderation, meaning that all article placements have been human reviewed. That human review process at the other end of the transaction puts most article websites on par with Yahoo's human-reviewed directory.

When we can get our keywords embedded into the link pointing to our websites, then that is always a much better deal. But, that outcome will be affected by the webmaster at the other end of the process. Each webmaster has his or her own rules for article placement, and some of those folks simply do not permit embedded keywords in our links, either in the body of the article or in the about the author information. A plain text link is better than no link at all, although we always strive to get embedded keywords in our links.


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