Do Not Trust All Marketers
Friday, January 1st, 2010 at
11:02 pm
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When you begin your online marketing campaigns there will be many willing to do the work for you if you pay. Now the problem with paying marketers for content, links, link building, and other marketing necessities a big problem arises which is how do you know the quality of their work. When I go to the forums and see articles for sale I have to ask myself a few questions and the author of the articles as well. One thing is certain everyone is willing to get paid, but few actually take the work seriously and treat your web presence (after they have been paid) like they would one of theirs. Personally I think if you want it done right you should do it yourself, but I see why people would need to pay others for grunt work and hopefully after reading this article you will be well informed when you decide to hire a freelance internet marketer.
The first thing you will want to do when hiring a marketer is to really get to know them. This can be done in a forum setting or through email, but if they are not willing to talk about what they do and enjoy keeping secrets then you should be thinking about moving on. This is the most important thing when trying to find a freelance marketer and remember the market is full of them. Now after establishing a relationship with the marketer you will want to sample their work. If they are good and well established usually they will have a small presence either blogger blog or small website dedicated in showcasing their work. This is when you have a chance to see if their writing is up to par. If they don’t only purchase one article from them so you have a chance to get a feel for their writing capabilities.
The other mistake buyers can make is not knowing the market price for content and submissions. Before you go and pay any silly amount for an article or a few hundred directory submissions be sure you know what the current rate is for articles. At the beginning of 2009 articles were around four dollars a pop when bought in bulk. The price now is about five dollars per article, but I have seen authors trying to get as much as ten dollars per article. So when you go out looking for articles be sure you find them at the right price. Directory submissions are cheap usually around .25 per directory which makes it possible to purchase quite a few backlinks. The last thing I would like to discuss is when buying submissions whether to directories, blog comments, or social bookmarking be sure you get the list of what sites the marketer is placing your link in.
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