I know that the Search Engine Bing is already famous among the internet surfers and the internet marketers. Just few months ago Microsoft launched Bing online and it already has 10% of the searchers. Currently Bing is offering the Search Engine services to MSN and it will cooperate with Yahoo in the nearest future. Bing has very big prospects and there are people who think that it will be a big competitor to Google in the nearest future.

I knew about Bing for some time, but never paid attention on it. Google looked more effective for me and I tried to optimize my web page for Google in order to be ranked higher and get more traffic from the most powerful Search Engine today. While working hard on my SEO project, I noticed that I started having more and more hits referred to my site by Bing. Though the quantity of traffic coming from Bing is not so high as from Google, it is enough to pay more attention on this new Search Engines.

After making some research I noticed that Bing has my site on the very top of the search results for the terms that are very competitive in Google and I wasn't able to get on top of the search results in Google. I was amazed. How could it be that all my competitors in Google who make a lot of efforts to optimize their site and gain more backlinks are placed higher than me in Google, but lower than me in Bing?

After some more researches, I realized that there is a big difference between how Bing and Google see the internet pages. It made me understand that the actions that I made for improving my SEO were good for Bing, but less effective for Google. Here are some points of how to get listed in Bing's top search results:

1. Optimize the meta tags. All meta tags play a big role and especially the title. Include your keywords in the title of the web page.
2. Try to add minimum graphics on the page that you want to list in the Search Engine Bing.
3. As every Search Engine, Bing is very sensitive to the always updated content.
4. Bing likes the old domains. The older is the domain name, the more confident Bing feels in order to put it higher.
5. Bing likes the incoming links that are coming from the forums and blog comments.

In order to begin optimizing your site for Bing, check if your site is submitted to this Search Engine. Type the URL of your site in Bing and look if it is found there. If not you have to submit your site to Bing, if yes, you have an opportunity to start making money on the web by generating more hits from Bing. Also I would advize you to check the Bing Webmaster Center that offers different webmaster tools to help you see the current position of your site in Bing and what to do in order to improve it. Either you make money online with affiliate program or do something else, it is not important where the traffic is coming from, what is important it is is how many sales you make.


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Search, Search, Search, that's all that people are talking about today. Google, Yahoo and Microsoft are competing with each other to try to be the number one search engine. Why? Because the number one search engine gets huge amounts of traffic and traffic equals revenue. Whether it is from ads or from services they can market, search engines stand much to gain from 'being number one'.

But do the search engines as they stand today fit the demands and requirements of the next generation of internet users?

As the internet grows and the amount of information on it becomes so immense that for every simple search you get thousands of results, the efficiency of the search engine goes down. The search algorithms spend most of their time and computational resources trying to eliminate spam. As a result they can barely keep up with the load of information, let alone sort it in an efficient and intelligent way. So what happens to us, the end user, is that we don't get what we are really looking for. Now it takes longer to search through the search results than it takes to actually read the information being searched for.

Search engines must migrate to more intelligent ways of sorting data and handling search queries in order to keep up with the new generation of internet users, who are already finding alternatives to search because of lack of satisfaction. Blog communities, forums and other alternatives to search engines are becoming more and more popular these days, mainly because the search engines aren't as good as they should be and it is hard to find information searching on them.

An understanding of the information written on the web page and the query typed into the search box would help the search engines better themselves in every aspect of the process. The understanding of the information on the web page will enable the search algorithm to sort the page appropriately. Understanding the query can help the search engine supply more accurate results to the user being that the search engine knows what the user is looking for, not only the words the user entered in the query. An added bonus the search engine would get from understanding the query is that the ad engine can put more relevant ads on the page and hence greatly increase the advertising revenue.

Even some of the most basic elements of understanding are lacking in today's search algorithms. None of the search engines on the web today can resolve even the most basic ambiguity or understand other basic language elements like negation (not, besides, without etc..). Breaking the sentence down to its basic meaning would allow the algorithm to handle negation, and even more difficult tasks such as understanding a question placed in the search box.

For example, if a user searches for this: "I really need a cheap car that gives good gas mileage" an intelligent, understanding robot would be able to understand that the user is not looking for the words that describe the query, and only search for "cheap car, good gas mileage" and omit the words "I really need a" and "that gives" from the search query. Not only that, if the search engine is intelligent and has a knowledge base behind it, it will be able to know which cars are cheap and give good gas mileage and return those results, not limiting the results to the pages containing the words "cheap car, good gas mileage".

Most of the technologies needed to enable the above mentioned features have been around for a long time, but have not come to good use due to the lack of a strong syntactic engine. Linguistic Agents Ltd (LA), in Jerusalem Israel has developed such an engine that can enable all of these features plus many more. The technologies LA has created break the sentence down into a basic predicate/argument structure allowing the computer to extract the meaning of the sentence from the resulting output. These technologies use the latest advancements in theoretical linguistics and breaks the sentence down to its basic meaning almost in the same way that the brain breaks down the meaning of a sentence. This advanced level of understanding allows for extremely intelligent computation including, but not limited to, the intelligent search examples listed above.

Imagine a new age of computation where computers understand what they are told. All of this is made possible by LA's advanced algorithms. Not only are these algorithms extremely advanced, they are also very light weight. The entire Intelligence Engine is so small it can be imbedded in client side Flash movies or even in AJAX applications. This would allow the search engines to parse the query and extract the core meaning and only then transmit the query to the server, saving valuable resources.

Things are going to change as we move to more intelligent applications and "Go Beyond Search".

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There are literally hundreds of SEO Tips from various sources all across the internet. Many internet marketers will claim that their internet tips will guarantee you the "holy grail" of internet marketing which is the top spot on Google. Realistically, no one knows Google's secret algorithm and the people who "guarantee" a top spot on Google are selling you a scam. The secret to SEO is simply beating the other guys. Like the old saying goes... "You don't have to run faster than the bear, you just have to run faster than the guy next to you". This is the secret to that top spot ranking. You must simply have a better SEO optimized site than your competitors.

With that in mind, we have put together a "Top 10" list of SEO tips that we KNOW work. We know they work because we have tried them our self, and we have seen them work for our customers who have tried them. Do these, and we guarantee your site will move up the rankings.

1. Content is King. Or in the words of John Reese, "Content is better than King, Content is Kong!" Think of your website like internet real estate. The more internet real estate you own, the more important you are to the search engines. If you notice how many pages, and how much content "The Biggies" (i.e. Amazon, eBay, Microsoft, Wikipedia, etc.) have it's incredible. They have hundreds of thousands (and possibly even millions) of pages on their sites. So you need to generate fresh new content regularly. This is the MOST IMPORTANT factor of SEO.

2. Bold Your Keywords. Make a few of your keywords Bold on your pages. You can do this by using the


tags around your keywords. Now this can be easily over done, but pick a couple keywords that you are trying to optimize and make them Bold. This will notify the search engines that these words are important on your page and give you a couple extra points for those keywords. Just be careful not to overdo it.

3. Articles. Articles are an excellent way to build content on your site. What makes articles even more valuable is the fact that you can not only publish them on your site, you can submit them to article directories who will publish them on their sites with a link back to your site. This will provide you with quality backlinks that will last for years! We are happy to help you with this if you don't want to do this yourself, just visit our website.

4. Deep Links. Google is getting much smarter about links. Sheer quantity will not help you any longer. Even link exchanges are starting to get discounted. However, quality links are still counted heavily. You need to have links coming into as many pages within your site as possible. This tells the search engines that you have relevant content all over your site, and that you are not using an automated link exchange. If all of your inbound links are to the same page, the search engines think you have a shallow site that has only one page relevant to the topic or keyword.

5. Image Links are a Problem. If you feel you must use image links, make sure you have text links that appear first in your coding. The search spiders will follow the first link they come across, and all signs show they will not follow an image link. Now, we must inform you that no one knows the behaviors of search spiders exactly, and the behaviors of search spiders are always changing. But, our research has proved that search spiders will not follow additional links to the same page.

6. Have Multiple Domains. If you can, have a separate domain name for each topic/keyword. Search engines take into consideration the URL of a website when they are ranking for keywords. For example, if you create two identical sites about golf equipment, and you are trying to optimize for the keyword phrase: Nike Golf Balls. Which URL do you think Google will rank higher: GolfStuff.com/products/nikegolfballs.html, or NikeGolfBalls.com? In this case NikeGolfBalls.com would get priority.

7. Participate in Article Exchanges. Article exchanges are like link exchanges on steroids! Article exchanges are a great way to build quality content on your site as well as get your content out on other sites. An example of an article exchange would be if you published someone else's article on your site with a link back to their site; in turn, they will publish one of your articles with a link back to your site. This is especially effective if you have a specialized product. Let's use our Nike golf ball example. You publish an article from a site that gives tips and tricks on improving your golf game and provide a link to their site. In turn, they publish your article on Nike golf balls with a link back to your site. If done right, this is a win win situation. The other site gets some of your traffic from people who are interested in tips and tricks, and you get some of their traffic from people who are interested in Nike golf balls.

8. Mix Up Your Inbound Links. You do not want all of your inbound links looking exactly the same. If all your links look the same they will be discounted by the search engines because it looks like automation. It is best to mix it up, especially utilizing keywords. Typically webmasters will use their page's title as the link text, and this is OK, but not all the time. Use the name of the company or keywords. If you use the keywords this will give you extra points with the search engines when it comes to your page's relevancy for that keyword.

9. Linkbait. By far the best way to get incoming links is through Linkbait. Linkbait is having content that others find valuable and link to it. This relates back to content and is by far the best way to get quality natural links. If you write a killer article or blog post, people will link to it without any additional effort from you, and the search engines will pick up on this.

10. Include a Sitemap. This is one of the simplest tips that many webmasters ignore. Keeping an up-to-date sitemap makes your site much easier for the search engines to index. Many SEO experts claim that simply having a sitemap yields a few extra points from the search engines. Whether that is true or not, making your site more pleasing to the search robots and spiders is always a good thing. If you do not know how to make a sitemap, you can perform a Google search for XML-Sitemaps and find one that will generate one for you for free!

If you utilize these tips, you will be ahead of 95% of internet marketers on the internet. As I mentioned before the key to SEO is simply beating your competitors. For some niches this can be quite easy. For others this can be very difficult. If you feel like you need help beating your competition, we can generate a detailed report for you that explains exactly what your site needs in order to be on top. This report is absolutely FREE with our service. Our goal is to make our clients' sites the top sites on the internet. Sign up for our service and start beating the competition today! Or if you would just like more information on how to increase website traffic, visit our website.

by: Ryan Wilson, Founder and CEO of Wilson Website Consultants



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