Expert Advice - How to Generate Free Traffic With Video Marketing
By [http://ezinearticles.com/?expert=Bertus_Engelbrecht]Bertus Engelbrecht

There are many ways to generate free traffic to your websites and blogs, but not all of them are always very effective, because it depends how you go about it. In this article I will show you how easy it is to build quality long lasting website traffic to your sites for free. Nothing could be easier, really.

Steps to create a video and market it:

1. Do keyword research. Use a keyword search tool and find out which long tail keywords you can use to get some searches on. Search in Google to see what the competition is. If there are about 500-1000 searches for the keyword monthly and less than 20000 pages on Google for that, then it is a good keyword for video marketing.

2. Now decide what exactly you are going to make the video on. Are you going to make it an instructional one or a tutorial video or what? You choose.

3. Decide which video capture device you are going to use. You can use a digital camera, camcorder, phone, web camera or screen capture software, like camtasia. I recommend the last one, if you are doing a YouTube tutorial video.

4. Now do your video and make it as instructional, clear and good as you can. Rehearse it first and write a script to make it look professional.
5. After that, you have to brand it. Put in your website logo, link to your website at the beginning, credits, or as a watermark for the duration of the video. This is real important if you want to generate traffic for free with video marketing using YouTube or another video service.

6. If you are satisfied with everything, you can submit your video to youtube. If you use Tubemogul, you can submit your video to all the different video sites at the click of one button. The more video sites, the better. And of course you will get more website hits from your links. Remember to write a keyword rich description for your video with your links included.

7. Finally you have to market your video. Get some links to it. Put it on your blogs, email it to other people, post it on Facebook, post links to it on Twitter and submit it to digg and other bookmarking sites. This will make sure your video gets ranked better and it will drive massive free traffic to your sites on autopilot.

See, I told you it's easy. If you want to learn more ways to generate free traffic to your sites, download these Free Website Traffic Course for FREE! (valued at over $380) They will show you how easy it is to get more traffic for less money.

The author of this article, Bertus Engelbrecht, is a well known Internet Marketer and is also known as "Your friend in marketing" because he prides himself on giving more for free in the internet marketing community. You can pick up his 17 [http://freebonus4u.com/index.php?p=1_12_FREE-IM-Training]FREE Internet Marketing Courses (valued at over $500). It's completely free and they are guaranteed to accelerate your online business instantly, even if you are new to making money online.

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Social media is a magnificent system to promote your product and generate traffic to your web page and landing page. In search engine optimization (SEO) marketing social media is a way to improve page rank.
In social media there are few very strong techniques like prospect referrals, customer sponsorship, user content contribution and much more that help you to bring in income and estimate
return of the investment. As we all know there is not ROI in marketing, however in social media you are able to determine ROI.SEO services

In social media a SEO programmer and expert is able to promote the SEO pricing and analyze how many sales he has made. If you check Google or Yahoo for the keyword " marketing ROI" the results
will be over 200,000 queries. If you enter your search term and use quotes, you may not get as many as end result! You even may get a zero result for your search term such as: marketing ROI method.

However in social media sites such as: twitter, facebook, myspace etc. you see some excellent techniques that can help you to business your product such as: customer advocacy, prospect referrals and some contribution factors.
There is a method to compute Social media ROI, some country such as Netherlands find it difficult to believe.Nevertheless it is applicable. The measurement is as the following:

Input Margin in currency generated from outwardly referred prospects over rate in currency for human interaction and other cost to run and engage in the system equals to Social Media ROI.

Unlike traditional marketing and PR, Social Media truly offers a approach to estimate an ROI, that can be taken into the books.

Would be more advantageous if you contemplate social media as a "prospect channel" in CRM rather than a successor to Marketing.

Social "Media" is like other media which helps in not only reaching out to the visitors, but also helps the customers to reach out to marketer.Marketing services


I imagine that "externally referred prospect" is one that can be traced from a recommendation to buy from another non-company source (could be a friend, colleague or fellow social network subscriber). However how easy is it to make that trace? For a start one needs to start capturing from the customer how they made their decision to buy. If I tweet about a wine, say, and a fellow tweeter goes out and buys it, the seller needs to capture the source of recommendation and roll it back up the chain to the vendor (a little simpler if the seller is the vendor, but less so if the seller is a channel). Many entrepreneurs already capture this type of aspects in their existing CRM systems i.e. "how did you hear of us".

However not every purchase is decision is made simply on the basis of a recommendation. The user may take into account all other marketing that pertains - for example if the brand is well known via social media is the recommendation simply a reinforcement rather than a deciding factor? perhaps the prospect takes the recommendation and then does whatever level of due diligence he/she needs and then makes a decision. The proposal therefore is just the setting up of a prospect - the tangible close may come from other avenues/vehicles. What if the prospect had already decided to obtain and the recommendation was merely confirmatory in his decision?

Particular visitors might think that social media ROI procedure might not be a valid computation. It would work if you promote a digital product or service, but not for the other products. An additional factor is that numerous people apply several accounts on social media or use fake accounts and it is awkward to discover the cause and effect of social media method.



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“Men of few words are the best men.” Those words are as true today as they were when Shakespeare wrote them. This less is more approach also applies to search engine strategies. The tired strategy of keyword seo stuffing simply doesn’t work with today’s search engines, however less isn’t necessarily better either; as an internet marketer you need to develop cohesive and relevant keyword marketing strategies that work with today’s ever changing search algorithms.

As internet marketing strategy professionals we are frequently inundated flooded with various keyword marketing strategies. In this post I have decided to focus on 15 keyword seo strategies that will get results if employed properly.

1. Remember Last Second Keywords – Keywords that focus on timing such as such as next day delivery or last minute valentines day flowers are often underutilized and have low competition. Of course you need to be able to change content readily to accomplish this type of traffic generation.

2. Focus on Brand Specific Keyword Optimization – Depending on your product, using brand-specific keywords might be a more viable option to receive qualified traffic even if you're using your competitors brand, ride along traffic is not spoken about much but often practiced.

3. Attract Qualified Customers – If you are in a specialized vertical industry such as organic foods; make sure not to entirely focus your internet marketing strategy on generalized food products. The same thing would apply if your company is a consulting firm specializing in remote IT Support. Focus your keyword optimization strategy on remote IT or SaaS delivery type keywords more so than IT keywords.

4. Use Many Keywords in the Anchor Text Links – Keywords in backlinks are more relevant than the meta tag because the link will generally point to a highly significant page.

5. Create a Keyword Seo List Before Writing – It is far easier to research and write keywords into the copy than to write the copy and try to fit in the keywords. Keyword marketing shouldn’t be a challenge!

6. Spread Your Keywords Around – Take some time to add relevant high ranking keywords into your page titles, URL’s, logos/pictures, anchor text links and value propositions.

7. Use Bold, Italics and Underline During Keyword Optimization – The use of bold, italics and to a lesser extent underline can increase the importance of your keywords.

Many top search engines view bold and italic words as being more important and relevant to the copy.

8. Take Advantage of Singular and Plural Words – Typically the singular use of a word will have more searches per month than the plural of a word. However, numerous internet marketing strategy studies have shown that more than 5 times the number of buyers actually use the plural vs. the singular case. Those doing research typically use the singular use of a word. It is good idea to have both uses of a keyword in your web pages.

9. Give Pages a Boost With Internal Links – If a certain webpage in your website needs a boost simply link it using internal links. Relevant, keyword rich internal links can boost organic rankings for that page over time.

10. Get Another Listing on Google – For many low ranking keywords you can get a second Google listing indented below the first. Typically, all you need to do is write an article or FAQ page then link it to the main page.

11. Sprinkle Long Tail Question Keywords Into Your Content – Many people ask questions in search engines. Simply add a few who, what, where, when, why or how questions pertaining to your products. For example how long does aspirin last would be a unique keyword if you manufactured aspirin or wrote a blog about the positive affects of aspirin.

12. List Your Part or Model Number – Technical buyers as well as average consumers will look for a specific model or product. If the model number has hyphens or periods write it multiple ways i.e. 73-AE90 could also be written 73AE90.

13. Keep Up With Trends – Sites like Yahoo Buzz, Google Trends, eBay Pulse and Trendwatching.com will actually allow you to see what keyword marketing trends are popular right now. Google News also allows you to subscribe to a news feed based upon keywords you choose.

14. Take A Look At The Competiton – Take a look at the number one ranked competitor on Google and what keyword marketing strategy they are using. To view a websites keyword seo strategy simply go to VIEW in the main toolbar in internet explorer, then select SOURCE. It will bring up the source code of the competitor. Look for the term META KEYWORDS for the list of keywords the site is using.

15. Use Keyword SEO Tools – There are many keyword tools out there; Wordtracker and Google Keywords are two of the top keyword seo tools. You can also buy various software packages that list data on keywords.

There are a ton of different keyword optimization strategies out there but with some diligence and implementation, each of these recommendations can help you gain traction with your search engine marketing. The industry changes almost daily; an internet marketing strategy that worked a year ago might not work today because search engines are constantly changing their algorithms. If you are truly serious about keyword optimization and ultimately growing a business, take the time to learn the little nuances and never stop reading what’s new.

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