Blogging is a great way for a business to effectively market their product or service without spending a lot of money. There are many benefits of business blogging. Businesses that keep up with a blog can introduce their products or services to consumers and can better communicate their customers. In addition, businesses that blog can understand what their customers want and serve them better.

A blog, sometimes called Weblog, is defined as a web page that serves as a journal or diary for individuals. Most blog writers update their blog on a regular basis and writers often share what most interests them. Individuals are not the only ones that have found blogging beneficial. Businesses have learned that this new way to communicate is a good marketing tool for their products and services.

Every company should consider have a regular blog for their businesses. Larger businesses may opt to hire a several special writers with certain areas of expertise to update their blog. A smaller company may have one writer that can effectively write about their product. The idea of blogging for any size business is to get the word out to readers. A reader who frequents a certain blog is more likely to share the blog with others. Also, blogging is a great marketing tool because it allows consumers to be better informed.

When a business chooses to blog, it allows them to introduce their product or service to consumers. Keywords and search engines help consumers quickly find the blog they are looking for with ease. For example, if a company specializes in making handmade jewelry and keeps a blog that is on a search engine, then that search engine would list their blog on a search. Blogging allows customers to research the product they are looking for with ease.

Companies that keep a regular can also use their blog to communicate with their readers and customers. There are many features that a blog site can offer that will allow a reader to enter comments and contact the writer. Companies that encourage their readers to leave comments can take the comments and improve their services and products. In addition, companies can email their customers back and let them know that they are interested in what they have to say. In addition, a company that uses blogging to market their service or product should always rely on an experienced writer to update the blog. Business blogs should be polished and easy to read.
Another good reason why businesses and companies should include a blog in their marketing plan is because a blog provides a unique way to understand what customers want. Companies that are in tuned with their customer’s needs and wishes can better serve them. Keeping an updated blog will initiate more customer communication that can help a company know right away how to improve. Blogs provide good public relations and are generally much cheaper to maintain than a regular web site. Also, a business that keeps a blog can reach out to other complimenting companies and link those blog sites together. This will help build readership and customers.

When setting up a blog for business purposes it is important to look for a blog-hosting site that can offer the right kind of features. Most businesses will use a site that can offer them more search engines and options to add links and URLs on their page. Free blog sites may not have the capabilities to offer as many features as the ones that charge a monthly fee. The search engine option is very important for a company that keeps a blog. This will ensure that readers can easily locate the company’s blog page. Also, a company setting up a blog should always keep the links and contact information within the blog current. A customer will not want to continue using a blog page that is full of broken links or outdated contact information. If a company relies on their customers to read the blog, then those customers will always rely on the company to make their blog experience a positive one.

Blogging can be a great marketing tool for any size business. It is important for businesses to realize that blogs are not a passing fad, but a unique way to interact with customers and gain recognition in a particular field.

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We all know Matt Cutts, the in(famous) Google Spam Hunter, from his blog at http://www.mattcutts.com/blog. At the time of writing this, his blog has over a 1000 pages indexed in Google. Lots of information about Google is to be found there. Here are some of the interesting things that Matt Cutts says:

1) About Pagerank
274 pages indexed in http://mattcutts.com that mention the word “Pagerank”. That´s not so strange because Matt works at Google, the inventor of Pagerank. Matt says that: “PageRank is computed continuously” That´s not the pagerank you see in the toolbar, but the pagerank Google uses within their algorithms. He also said in another post that the toolbar PR gets updated only once every 3 or 4 month to discourage PR hunters.

2) About Link building
Only 66 pages indexed that mention the phrase “link building”. Matt says: “Linkbaiting sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful “bait” for links.” Linkbaiting is of course a great marketing technique that can get a site a lot of links in a short time. And Matt seems to like it as a marketing strategy.

3) About Spam
749 pages indexed that mention the word spam. Not so strange considering he is the chief spam hunter of Google. He says: “In 2006, I expect Google to pay a lot more attention to spam in other languages, whether it be German, French, Italian, Spanish, Chinese, or any other language.” Well, that’s a great goal, Matt, but you failed enormously! Just because you caught Mercedes and BMW, doesn’t mean you really got that much more spam in other languages. There’s still a lot of simple spam to be found in many languages. Hidden text being the most obvious type of spam used.

4) About The Strong and B tags
Actually he said this in one of his videos. Google treats the strong tag and the b tag exactly the same. In other words, if you spend time on changing all your B tags into strong tags, hoping it will get you some higher rankings, then you’re wasting your time. At least as far as the Google search engine is concerned.

5) About Click Fraude
64 pages indexed for the phrase “click fraud”. The most important one being about what Andy Beal and Shuman have to say about it. Actually Matt didn’t say much about click fraud in that post, but its clear why he brought it up. Main conclusion here is that click fraud is not something to really worry about when you’re using AdWords.

6) Matt’s Personal Category
Matt loves Halloween, his personally category is full of pictures of his outfits of the last couple of years. He also loves his wife, especially when she’s not home because then he can make videos, and mess around with his hard drives (he´s got dozens of them http://www.mattcutts.com/blog/things-i-will-never-do/ ) Interesting note: Since he started his blog, his wife has been out of town at least 8 times (search for: "my wife is out of town" site:www.mattcutts.com)

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