We can speak about several criteria for choosing of the affiliate program.
Before you run the affiliate program, it would be very useful to get on the other side of the fence for a while and look by the eyes of affiliates on the affiliate program. This simple method allows you to evaluate the strengths and weaknesses of your programs and to take balanced decisions objectively.

What needs to be partners? I can identify 10 major factors that the partners pay attention first of all before joining the program.

Level of commissions

It is undoubtedly, that the main motivator for the partners is earnings. Partners should feel that your program will give them the opportunity to earn good money. First, attention is usually drawn to the level of commission and if this figure is not impressive, the affiliate may lose the commercial interest then. It is not worth much to inflate the figure at a loss, but you should not be greedy, because competitors can offer a higher commission.

The commissions’ scheme

It is important not only to interest affiliate with a beautiful figure, but also offer him a commission scheme so that he is not disappointed in the program in the future. Typically, the level of commissions is dependent on the volume of sales (number of committed transactions), sometimes, dependence on the participation duration in the program may be found. Options may be different. So, you need to select the most suitable scheme of work with affiliates specifically for your business.

Conversion of visitors into buyers
Commercial site performance is determined by the conversion rate of visitors into customers (conversion rate), which primarily depends on the objective marketing indicators: quality of goods and services provided by the site, competitive prices for goods. Affiliates want their traffic to be converted into money, so they will work with companies selling high quality goods at reasonable prices. This also draws attention to the design and the level of usability-seller’s website.

The image of a map

Partners are much more willing to cooperate with a solid, commercially successful website that has a good image in the network. Such things play a role here, above all, as the respect factors ( "the site makes a lot of money, so he could help me to do it"), trust (known site will not be engaged in robbery of its affiliates), there is also some instant credibility ("it is prestigious to be an affiliate of the Amazon.Com!). Giant sites Ebay and Amazon have hundreds of thousands of active affiliates mainly due to its well-known brand.

The integration possibility

We may say that recently the entry into a affiliate program has involved placement of text or graphic links on your site, but the possibility of cooperation are expanded now. Many sites that is to say sellers want tighter integration with affiliates and show their desire to give anything to the latter ones that is all functional elements, price lists, ready-made design templates - if only the outcome was, and selling were. Accordingly, professional affiliates, understanding the opportunity to earn more, are waiting for such proposals from advertisers.

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