With 1.7 billion users, the Internet is most likely one of mankind's greatest inventions. That's not doing you any good, though, if you're not harnessing the power of it. A lot of baby boomers are seeing the value of Internet marketing today, and they're starting up home based businesses so they can have more money for retirement. Working as an entrepreneur isn't always easy, but it can bring in some serious, long term money. A home based business is great for that because you don't have to worry about a storefront or a lot of inventory. All you have to do is get customers to come to your Web site and buy what you have for sale. It could be a product, a service, or both.  Read more... (368 words, 1 image, estimated 1:28 mins reading time)

This article will help you learn how to stop loosing visitors because of the error page 404. I am sure it happened to you a lot when you were surfing on the web and instead of opening a wished site, you got the error 404. There are many reasons for getting to this page: wrong typed URL, the link you copied was not full or just a problem on the server. Whatever reason for it is, it is better to take a control over the error page because it may make you lose huge number of traffic. And if you are running the money making internet business with the help of your website, the lost of the visitors is the most crucial for you as it makes you lose the income as well.

In most cases the visitor who gets to the error page he clicks away or just closes the page. The experienced webmasters who get to this page know it and understanding the mistake may try to fix it by retyping the URL or checking the link in order to get to the page they were intended. As for the newbies or less skillful users, this page may generate a thought that the website doesn’t exist and they will look for another one and may want to visit the pages of your competitors. In order to avoid this situation we offer you to make your error page and take the situation under your control. Creating an error page may be one of the good ways to earn extra money depending on the text you add there.

In order to control and take an advantage of the error page you need to create one. Create new page on your site named 404.html and add it to the root of your site. If you have both blog and a site, we would advise you to create such page for both of them.

The next step is to place the necessary content to the page. The text you add must tell the audience about the error and how to solve it. For example you can place the links to your homepage or any other page that you would like your traffic click away from the error 404 page. Also it will be very useful to place the visitors counter code to this page so that you could know and analyze how many visitors are getting to this page and what type of traffic it is in order to find a way to fix it so that less traffic would land on the error page.

As you have noticed there is always a way to take an advantage out of the problem situation and we are planning to share more webmaster tips and making money ideas in the future.

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What if you could double your sales overnight by applying just one Internet marketing secret?

One of the greatest secrets of direct marketing is that it is scientific. With many forms of advertising, you cannot tell which ad or marketing campaign produced the results. But smart direct marketers know exactly which ad or sales letter produced what results because the results are tracked and measured.

Direct marketers have a secret they have been using to double their income - or more - for a hundred years. And when this marketing secret is combined with the power and speed of Internet marketing, the results can be phenomenal. It is not an exaggeration to say that you could potentially double your sales overnight with this one Internet marketing secret.

What's the secret? Split testing. This is done by using a "key" to associate a sale with the ad or sales letter that produced the sale so that you can measure the results. In a print ad, you might provide a phone number with an extension. The extension is actually the key. You would have two ads or sales letters, each with a different key, and would then track the results using their respective keys. Internet marketers typically use tracking software to associate a key with the resulting sales, although it can be done as simply as having two sales pages and tracking the sales from each.

For accurate results, you need a test that is big enough that you can rely on your statistics. For example, with a direct mail sales letter this is generally considered to be a mailing of at least 1000. Internet marketers can substitute 1000 page views. Either way, once you know what results you can consistently expect from an ad or sales letter, it becomes what direct marketers call your "control." You always need to have one control that produces known results. Then you can test other versions against the control to see if you can consistently beat the results of the control.

Suppose that you have a Web sales letter that consistently produces an average of 10 sales for every 1000 times the page is viewed. This is a 1% response, a figure that is often cited as average for a direct response sales letter.

Now you need to test one variable at a time to see if you can increase the percentage of sales. For example, you may want to test the sales letter with a different headline, a different graphic, a different price, different bonuses, different text, etc. But always only test one variable at a time. Generally, the headline is considered to be the most important element to test first.

What you want to determine is whether any change in a single variable will consistently produce a higher response. The payoff can be quite significant. Imagine if a different headline was determined to produce a 2% response. That doesn't sound like much of a change - only 1% more. But this would double your sales! Instead of making 10 sales out of a thousand, you would be making 20 sales.

This is a very realistic scenario, so you always want to test against your control. The better your control, the more tests will fail to beat it. But once you find a sales letter that consistently beats the control, then you make it the new control and continue with testing another variation of the headline or a different variable. Perhaps you might next test whether the color of the headline makes a difference. Suppose that changing the color of the headline resulted in another 1% increase in sales to a 3% response rate. This would be another 50% increase in sales and would be triple the number of sales averaged from the original sales letter!

It is very easy to be complacent with a working sales letter and not test further, but this can be a costly mistake. Any change in a variable could result in higher profits. For example, suppose that you determined that you consistently had a 1% response rate when selling your product for $97 but a 2% response rate when selling the product for $67. For every 1000 page views, you would make $970 at $97 per sale but $1340 at $67 per sale.

Always track your response rate, always keep split testing against your control looking for a new control, and always consider the bottom line - your net profit. Many tests will fail - they will not beat your control. But once you have a successful test that consistently beats your control, you will likely have significantly increased your income. Without split testing, you will never know how much money you are losing. But with this Internet marketing secret, you can potentially double your sales overnight.

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