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Online shopping has grown from a privilege available to the wealthy to a widespread phenomenon, used by everyone from celebrities to single mothers. Stores like Amazon have realised the existence of this lucrative market and have gradually increased in size and popularity. Yet as increasing numbers of people look for bargains on the internet, the shopping site eBay has become the symbol offast, affordable and secure purchasing. The introduction of eBay “stores” has also led to more guaranteed security for consumers, as opposed to the unknown factor surrounding a purchase from a single seller.