4 Free Resources to Help your Business
Free Link evaluation
Free link partner evaluation tool. Alexa provides a free, downloadable toolbar that opens in your web browser whenever you're online. The toolbar is one of the most useful tools around for online businesses. The most useful feature is a "site info" option. When you click on this button, Alexa lays out all the details of the site you're on, including:
· The traffic ranking of the site. This is also listed right on the toolbar itself.
· A list of related links. Two or three of the most popular links also appear on the toolbar.
· The number of other sites that link to the site
· The contact information of the site owner
· All site/user reviews
This is the exact information you need when you're researching high-traffic sites in your industry and considering link partnerships or joint ventures
Research
These are all free sites that will help you with your research
· "Google Groups" search: This is great for product or market research, as you can search for your keywords within the thousands of Google Groups online and find forums relevant to your site. By checking these forums regularly, you'll get to know what's important to the people in your target market.
· "Search News": This feature lets you find news stories relevant to your website, e-zine or blog within news pages indexed by Google. It's great for sparking content ideas or just keeping up with the latest developments in your market or industry.
· "Web Directory" search: This option lets you search Google's directory for sites that match your search terms. It's ideal for finding out how many competitors you may have for a new product and for seeking out potential linking partners.
"Search Froogle": Froogle lets online shoppers search for products and compare prices. It displays pictures, prices and links to online stores in the results, so you can use it to quickly research how the pricing of your products or services compares with other offerings across the Web. If you have an idea for a new product, Froogle is a great place to check out your potential competitors.
Resizing your images
Free HTML editor
Free HTML editor and HTML tutorials. You don't have to spend hundreds of dollars on HTML editors and web design software to create your own site.
Nvu is a WYSIWYG (What You See Is What You Get) HTML editor that's similar to FrontPage or Dreamweaver--but completely free to download. The software allows you to create and manage a professional-looking website without any knowledge of HTML programming, and includes the following features:
· WYSIWYG editing of pages, meaning you can see what your web page will look like as you're creating it
· Integrated file management via FTP, so you can upload your pages to your web host
· Easy-to-use interface
· Free tutorials
If you're interested in learning how to code HTML yourself, here are two excellent tutorial and resource sites where you can learn everything you need to know:
· www.davesite.com/webstation/html
Free content
Free content. FreeSticky is a good place to find free (or cheap) content for your site, so you can keep your site fresh and interesting for your visitors--and keep them coming back for more. Find articles, news briefs, headlines, tickers, tips of the day and more. The broad variety of topics range from financial advice to hip hop headlines, from travel guides to lottery results. You can also give away free software applications directly from your site, many of which are available for co-branding.
Another good source for articles is www.EZineArticles.com, which offers free content designed for both websites and e-zines.
Watch that you don't just load up your site with a lot of stuff that you think is interesting, however. The material you provide has to be relevant to your business and your customer base. Also be aware that the sponsorship information that is usually included can pull your readers' attention away from your purpose, and, more important, the sponsors' links can draw traffic away from your site. It's always a good idea, when posting content
Tagged with: Alexa • Downloadable Toolbar • Evaluation Tool • forums • Free Resources • google • Google Groups • Joint Ventures • Keywords • Link Partner • Link Partnerships • Market Research • Nb • Nbs • Nbsp Nbsp Nbsp Nbsp Nbsp • Partner Evaluation • people • Target Market • traffic • Useful Tools • Web Browser
Filed under: Marketing and Advertising
Like this post? Subscribe to my RSS feed and get loads more!



Leave a Reply